SID ARORA

Marketing & Communications Manager

Not all that wander are lost! - JRR Tolkien

  A mind has to wonder to reach somewhere, creativity is just a snarky co-passenger that keeps talking to you offering you snacks and drinks on the way. It's not the destination that makes a difference, it’s the journey. 

Sid joined Maynard Leigh Associates in March 2018 and has been handling the outreach & awareness programmes for the organisation in India. He believes that the words spoken by an organisation should be well amalgamated with the visual representation of the values that the company stands for. He holds a bachelors of design in Fashion Communications from National Institute of Fashion Technology - India and has done his specialization in Advertising and Marketing communications from the Fashion Institute of Technology – New York. During his studies he got exposed to extensive photography, video-production, & various visual design tools and has since then been incorporating these tools in his marketing and communication campaigns. He believes in getting his hands dirty on the field so you’d often see him on the streets physically executing end-to-end campaigns himself, from working the camera to creating catchy taglines or stitching up promotion campaigns and executing them both online and offline.   

In his 4 years of being in the Marketing & Communications industry he has worked with Decathlon Sports, Dentsu inc. Rossano Ferreti, Indigo Airlines, Museum of Kangra art and many more, designing and executing end-to-end campaigns & strategies. 


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